Corporate Background
Boon Siew Honda Sdn Bhd, a joint venture company between Honda Motor Co., Ltd. and Oriental Holdings Bhd, began operations in September 2008 with the dual aims to consolidate motorcycle production and sales in Malaysia and to achieve higher customer satisfaction and efficiency.
Prior to the emergence of the new company, Boon Siew Sdn. Bhd. was responsible for the manufacturing and wholesale business of Honda motorcycle products in Malaysia.
While envisioning collaboration with other Honda companies in worldwide, Boon Siew Honda Sdn. Bhd. will strengthen its competitiveness and strive to provide products and services, exceeding the customers’ expectations.
When two men’s dreams, turning into a reality…
In 1958, Tan Sri Dato' Loh Boon Siew and Mr. Soichiro Honda two great men met for the very first time. Separately, each had his own dream, to revolutionise the Malaysian motoring industry for Tan Sri Dato' Loh Boon Siew whilst Mr. Soichiro Honda’s dream was to create efficient motorised transportation for the masses. Though initially it was all about just offering motorcycles to the public, as the partnership grew, both men realised that their dreams had merged into one unifying vision: Promoting a more meaningful life for Malaysia through personal mobility. Today, after 51 years of partnership, their dreams took the next evolutionary step, thus "Boon Siew Honda" was born; an organisation built on passion, determination and most importantly, a dream. Dreams inspire Boon Siew Honda to create innovative products that enhance mobility and benefit society. We strive towards realising our dreams with creativity and a burning passion for success.
